![]() This has not hindered its performance in any way. Other brands were born, including Cervelo, Focus, and Royal Dutch Gazelle. On July 3, 2015, the company was bought by a family-owned company known as Pon Holding. In 1999, it obtained full patented rights over Outland’s Virtual Pivot Point (VPP). With time, they founded their second prototype travel Heckler. They managed to use the single-pivot technology to create the 80mm travel mountain bike. In 1994, they created the first bike - Tazmon. Together with renowned designer Tom Morris, they came up with the unique Santa Cruz bikes. The two decided to add Marquez as a partner who was already conversant with the creation of bicycle suspensions. Roskopp was a professional skateboarder who partnered with Novak to establish this brand. Santa Cruz Bicycles was formed in 1993 by Rob Roskopp, Mike Marquez, and Rich Novak. The New 2023 Santa Cruz Mountain Bikes are now available on evo.com ![]() Even though they are fairly pricier than other brands, testers still find them quite convenient when accomplishing various mountain biking disciplines. Their philosophy against tough competitors is using high-end features to their advantage. Thriving on the idea of creating better bikes to meet every rider’s expectations has been their main philosophy. Santa Cruz sells bicycles from their online shop after the assembly process is done in California. ![]() As a result, it uses elements such as carbon fiber or aluminum for both hardtails and full-suspension bikes. The company is one of the biggest advocates for green energy. It earned that name owing to its single pivot dual suspension technology.Īs a pioneer brand, Santa Cruz paved the way for other upcoming brands in the market. It was manufactured in a garage located in Santa Cruz, California back in 1993. The first Santa Cruz bicycle was known as Tazmon. Each with a purpose and with a unique personality. Each was carefully calibrated and hand-assembled at their California factory. They now manufacture a wide range of high-performance bicycles, with all the bells and whistles, for true cycling aficionados that don’t disappoint.Ĭarbon fiber to aluminum hardtails to 200mm travel downhill machines. Since that epoch, the boutique store has upped its game. One garage, one passion, and a founder that was a skateboarding legend that’s the story of Santa Cruz in a nutshell. If you wanted something different, you had to go to an expert and have your chain-hog tricked out. Back in those days, full-suspension bikes were far from the norm, and all-terrain, do-it-all, bikes were considered taboo. They started out, like most revolutionary companies, in a single-car garage in California. Santa Cruz has been in the business since the early 90s. By Sam Millers / Last updated - December 4, 2023
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